Amy McCormack – Managing Director Human Traffic
Over the last 17 years Amy has developed her expertise working within the media sales divisions of leading media owner establishments such as Fairfax and ninemsn starting her career in ad operations and working her way across to sales, and then further to business development and strategy.
With this ‘end to end’ experience she has gained an amazing depth of knowledge and understands instinctively how decisions will impact further down the line, making her advice pretty spot on!
She is also considered one of the most experienced in market when it comes ad pricing and yield.
Amy founded Human Traffic as a startup with herself and another employee in 2011. Today, 3 years down the road and continuing to grow, Human Traffic is without a doubt the largest and most experienced local media operations support group in Australia.